Social Marketing

The next great thing in computers is a thing called “social intelligence”.  It’s such a big deal that Google has retooled their entire company to focus on the “social web” as their future.  At the core of the “social” movement are tools with Internet start up names: Facebook, Twitter, and so forth.  In a sense, these terms don’t help.  It’s hard to think of a revolution showing up with a name like “Twitter”, but that’s where we’re at.  See, the social web and all that comes with it: opportunities to teach, market, learn, and interact digitally at your fingertips all the time is where we’re heading.  And it’s these tools that are used to communicate in the social space.

The bottom line is, as non-serious as it sounds to dedicate company resources to running marketing campaigns on Facebook, Twitter, and YouTube, it’s these places where companies go to find and interact with their customers, or artists go to find and interact with their fans.  Social marketing is the touchy-feely part of customer service.

At it’s best, social marketing allows two-way communication between businesses and their customers.  It encourages relationship building and done correctly can forge a fierce loyalty to your product or service.