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Wilmington Today

The premiere visitors guide for Wilmington and the surrounding area.

Project Description

Wilmington Today is a publishing company responsible for the popular annual visitor’s guide known as “Wilmington Today.” Their hardcover book can be found in area businesses, hotels, condos, and rentals throughout the area. They approached us initially to aid with some Google Analytics tracking. They expressed some concerns about the usability of their website. We developed a new website for them to address all of their usability concerns.

Project Details

Client Wilmington Today
Date April 2016
Skills Web Design, Social Media, Content Marketing, Strategy & Analytics

A New Approach to Content

A big challenge was to translate the content and layout of the book into an easy-to-use website while also providing new avenues on the website for growth. We ended up giving each business their own entry and redesigned the menu to make discovering content much easier and more intuitive.

An Advocate for the Area

Wilmington Today has always been an advocate for the area. From Topsail Island to Kure Beach and all destinations in between, Wilmington Today has been recommending restaurants, things to do, attractions, shopping, and area services for more than 15 years. Part of the restructuring of the website is the addition of a “Recommendations” section. In addition to providing content about local events, the recommendations section is another way to bring value to area visitors and locals.